Lode is a student recruitment database with a difference. Instead of a standard job search, it helps students build rich profiles by providing features such as detailed resumes, video upload and the opportunity to market themselves to employers of choice. The employers are then able to filter and find the most appropriate students for the role. Everybody wins!

In 2010, The Royals ran four successful Facebook campaign for LODE, which encouraged students to respond to a strategic question posed by a corporate partner with the best response winning a four-week paid internship at that company. We called it The Lode School of Maverick Thinking.

Building on this success, and with some key learnings from the first set of campaigns, we developed The Lode School of Leftfield Thinking where the key difference was the ability for students to respond to the questions posed via:

• Text
• Image / photograph
• Both text and image

This method opened up the responses greatly and provided students a number of ways to reply and be engaged.

In February of this year, PwC were the first company to take advantage of the updated app and the results were astounding.

• Number of Lode members targeted: 180,000
• Entries received: 748
• Facebook likes/fans: 6,600