The Royals are proud to announce the release of our much-vaunted gum for gamers: PWN Gum! This is a product collaboration where we've been involved in market definition, brand creation, naming, positioning and design. There are various e-guerilla (is that a thing??) marketing initiatives coming up soon.

PWN Gum aims to increase your attention levels and reaction time, and give you that hit of energy quickly when you need it. We've had a fantastic reaction from people who've tried it at LAN centres, in bars and in home gaming sessions. The gaming market is only getting bigger and there will be more and more products coming up that address its particular needs. But for now, it's about chewing and gaming better!

Order it today: http://www.pwngum.com