Last year, for our friends at Lode,  we ran series of campaigns called "The School of Maverick Thinking" where partner companies asked strategic questions to the Lode database via a Facebook app. The best response winning a 4-week paid internship at KPMG, Flight Centre and other participating companies.

Building on the popularity and success of those campaigns, in 2012 we decided to dial it up a notch. By allowing participants to contribute using any combination of words, photos, sketches or inspirational imagery, we hoped to really help people extend their imaginations even further. The first company to give it a whirl was PwC. The consulting behemoth received more than over 750 incredible responses! Suffice to say, PwC were blown away with the numbers and standard of contributions. The people at Lode are really clever, have a cracking business model and super to work with (although occasionally distraught when we beat them at ping pong). We're looking forward to doing a bunch more Maverick Thinking campaigns over the coming months.