Misschu, a Vietnamese tuckshop brand was struggling to keep up with orders via phone and fax, frustrating customers and staff alike. A more efficient solution was needed to deliver misschu’s lip smacking “tuckshop” food to her legions of fans. Keeping in mind that misschu’s inner city customer needed an ordering and delivery solution that fitted seamlessly with their upwardly mobile lifestyle, the ordering process in question needed to be lightening fast, highly accessible and easy to use. Our solution included a new website and iPhone application - both of which were integrated with a bespoke, browser based POS system – all wrapped up in a new misschu brand id. Our in-store solution even included a “buckock” chicken sound to alert staff members to new orders (very reflective of misschu’s authentic Vietnamese tuckshop vibe). Much like her famous wagyu beef pho, the response has been magnificent by both staff and misschu fans alike, with average daily takings exceeding $4,000 in online orders alone – now that’s a lot of rice paper rolls... and a lot of time saved on the phone!