The Royals Blog Archives

Open Field

August 01, 2012

Charities struggle to keep people motivated to donate. CARE has a longterm commitment to assisting women in developing communities. But the problems these women face go in and out of the spotlight. To garner more attention for the cause, we decided to make a beautiful object to sell, and to give the proceeds to CARE.

When people buy Open Field iPad magazine they give money to charity for the price of a magazine. We gathered content only from women, so Open Field is about women giving to other women. Open Field contains content from 28 incredible women from across the globe including Fatima Bhutto, Claudia Karvan and Sally Seltmann. Their stories are told using words, photos, video, audio and other forms. By getting Open Field into the hands of readers across the world, CARE's mission is being better understood globally whilst simultaneously raising valuable money for its cause.

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