Marketing in a world going anonymous.

The growing number of impositions companies are making on people’s privacy and online detail, is slowly seeping into mainstream conversation. Every time Facebook or Instagram changes the way they handle people’s data or make a misstep, it chips away at our online openness.

UPDATE:  This event has now been and gone. Check out the recap here: http://theroyals.com.au/2014/08/a-recap-of-our-flux-sydney-candy-from-strangers-event/

The revelations about the NSA overreaching in their snooping had social networking companies racing to declare their own exclusion from the programs. Online and social advertising particularly relies heavily on access to personal data to drive relevance and effectiveness. And a medium term view, where anonymisers and ad-blocking take off, puts pressure on marketers to deliver value outside traditional ad formats (“native advertising” anyone?)

Will we find ourselves marketing to a consumer’s silhouette, a version of themselves that they allow us to see? Do people on the ‘dark net’ buy things too?

Is privacy a right or an illusion?

When 6pm, Thursday 31st July

Where Establishment conference room 3, level 3, 252 George St, Sydney

RSVP Please respond to RSVP@theroyals.com.au by Friday 18th July.

Panelists include Dan Rosen, CEO, ARIA Tim McColl Jones, Executive Manager, Group Brand & Marketing, QANTAS Skye Laris, Chief of Staff, Australian Labor Party Dave King, Strategy Director, The Royals Christopher Joye, Contributing Editor, Australian Financial Review

Inspiration If interested in understanding more on the topic ahead of the discussion then check out some of the background articles collated at fluxbytheroyals.tumblr.com

What is FLUX FLUX is a series of moderated panels that includes some of Australia’s highest profile business people primarily sourced from the media, marketing, investor and entrepreneurial communities.

In terms of format; think Q&A meets Insight.The objective of the series is to get clever, senior people together to discuss and debate some of the juicier business challenges we all face along with their potential impacts.