Here's a post by Darren Woolley from P3 on the relationships between clients and agencies. Darren puts a quick fire four questions to Andrew from The Royals and our good friends from Jetstar, Peita and Ingrid about what makes things work:

"The relationships between advertisers and their agencies are becoming more complicated and difficult to define. But when they work well this junction of creativity and commerce can have a significant impact on both parties."

Check it out: http://www.trinityp3.com/2014/08/agency-advertiser-relationships-jetstar-the-royals/